The WhatsApp Business App is a free mobile app for small businesses. It supports one user on one phone, offers business profiles, quick replies and a product catalogue, but does not support CRM integrations, automation or bulk messaging. The WhatsApp Business API service is designed for medium and large businesses through a WhatsApp Business API provider or Meta-approved Business Solution Provider (BSP). It supports template messages, multi-agent access, CRM integrations, chatbots and automated transactional messages. WABA is a paid service with Meta charging per conversation.

A Business Solution Provider (BSP) is a Meta-approved company that provides access to the WhatsApp Business API along with tools such as chatbot builders, agent dashboards, template management and analytics. While businesses can access Meta's Cloud API directly, they must manage development and infrastructure themselves. Most Indian businesses choose a WhatsApp Business API service provider in India because it handles business verification, WABA setup, phone number registration, template approvals and message infrastructure. Our comparison helps you evaluate leading WhatsApp Business API providers.

Meta charges per conversation, not per message. A conversation is a 24-hour window of unlimited messages between your business and one customer. The price depends on the conversation category. Utility conversations (order updates, appointment reminders, shipping notifications, EMI due alerts) attract a lower rate than Marketing conversations (promotional offers, new product announcements, re-engagement campaigns). Authentication conversations (OTPs and verification codes) have their own rate. Service conversations (initiated by the customer, not the business) are charged at a lower rate. Meta publishes the per-conversation rates for India on their pricing page; BSPs add a margin on top of these rates, which varies between providers. For India-initiated conversations (your business starting the conversation), Marketing category messages are the most expensive; for high volumes above 1 million conversations per month, negotiated enterprise rates are available through most Indian BSPs. We display the all-in per-conversation cost for each BSP in our comparison, including both the Meta base rate and the BSP margin.

WhatsApp message templates are pre-approved messages required to start conversations outside the 24-hour customer service window. Meta reviews templates for correct category selection, prohibited content, valid URLs, proper variable formatting ({{1}}, {{2}}) and accurate language. Templates are commonly rejected when promotional content is submitted as Utility, URLs cannot be verified, variables lack context or the language is incorrectly declared. An experienced WhatsApp Business API provider can review templates before submission to improve approval rates.

Yes. WhatsApp supports Hindi and all major Indian languages, including Tamil, Telugu, Kannada, Malayalam, Bengali, Gujarati, Marathi, Punjabi and Odia. Templates can be submitted in these languages. Chatbot language quality depends on the WhatsApp Business API service provider, with Hindi widely supported and Tamil and Telugu support varying by provider. Our comparison evaluates multilingual capabilities of leading WhatsApp Business API providers using real customer queries and language-specific accuracy scores.

The WhatsApp Green Tick is an Official Business Account (OBA) verification badge from Meta that confirms a business is authentic. To qualify, businesses need an active WABA account, a verified public business profile and a strong brand presence. Applications can be submitted through Meta Business Manager or a WhatsApp Business API service provider in India. While larger brands qualify more easily, smaller businesses can typically apply after building several months of WABA activity. Most WhatsApp Business API providers also assist with eligibility checks and the application process.